The NFL reportedly hopes Apple ends up with the Sunday Ticket package.

Under consideration is adding choices like allowing fans to buy just one team’s out-of-market games, or perhaps even stand-alone games, sources said.

“Everything is on the table,” one source said, but nothing is set in stone.

DirectTV is paying approximately $1.5 billion per year currently and they're not interested in renewing as the NFL seeks a bump up to more than $2 billion per year.

The NFL already has a deep partnership with Amazon.

“Apple is different from Amazon in the sense that they are still a technological device company,” said Patrick Crakes, a TV consultant and formerly an executive with Fox Sports. “So that diversifies the league — or the league’s always believed in an inclusive diversified kind of network mix. Apple is a different company than Amazon, even though people talk about them in the same breath. They’re very different. So I can see how the league might view that as a great diversification to their portfolio for the next decade.”

The NFL's kickoff weekend ended up having the second-highest TV ratings for Week 1 over the past five seasons.

The 16 games averaged 17.4 million viewers on television and digital properties. That is a 7% increase over last season.

NFL games ranked as the top six broadcasts for the past week. Nearly 23.2 billion minutes were viewed, making it the largest Week 1 minutes total since 2016.

Amazon has emerged as the frontrunner to sign a multi-year deal with NFL for Sunday Ticket.

The NFL may seek up to $2.5 billion per year for the package. Sunday Ticket has been owned by DirecTV for the past 27 years. DirecTV, which AT&T spun out as a new company last month, renewed Sunday Ticket in 2014 for eight years. The current contract ends after the 2022-23 season.

NFL Commissioner Roger Goodell told CNBC on Wednesday the out-of-market Sunday game package “maybe will be more attractive on a digital platform” as streaming platforms continue to add subscribers at the expense of traditional pay-television.