Green Bay Packers president and CEO Ed Policy said the team may need to make adjustments to stay financially competitive over the long term, addressing the challenges facing the NFL's only publicly owned franchise. Policy spoke Friday as the Packers released their annual financial report for the 2026 fiscal year, ahead of the organization's shareholders meeting.
"It's like other teams have access to this ATM machine that we just don't have right now," said Policy.
The Packers reported an operating loss for the first time in a non-pandemic year since 1990, despite overall net income rising 54.8 percent to $132.5 million. That figure was boosted by $133.6 million in nonoperating revenue, which included gains from corporate investments and Green Bay's share of ESPN's purchase of NFL Network. Each of the league's 32 teams received $453.2 million from the NFL, primarily generated through national television contracts.
On the operating side, the Packers reported $753 million in revenue against $754.1 million in expenses. Revenue increased 4.7 percent, while expenses rose 18.7 percent, driven largely by a $130 million increase in player costs. Green Bay acquired edge rusher Micah Parsons from the Dallas Cowboys last year and signed him to a four-year, $188 million contract with $136 million guaranteed, while also accelerating payments to several traded players.
Policy said the team will need to pursue new revenue strategies moving forward.
"We're going to have to be more aggressive with revenue generation going forward," said Policy. "We all know the cost of competing in the NFL is going up, and other teams have access to capital sources that we just don't have."
Unlike most NFL franchises, the Packers cannot sell minority ownership stakes to raise capital, a structural difference Policy said puts Green Bay at a disadvantage over time.
"For example, a team can sell 5 to 10% of their equity without giving up any controlling interest in the team, and they could raise more money than we have in our capital reserve fund in just a matter of months," said Policy.
Policy confirmed the Packers have no plans to sell naming rights to Lambeau Field but remain open to similar deals for their practice facility, following the recent renaming of the Titletown practice field to Emplify Health Field under a new sponsorship agreement. The organization also plans to host more events at Lambeau Field, similar to May's Luke Combs concerts and the upcoming Notre Dame-Wisconsin football game scheduled for Sept. 6.
Policy expressed confidence in the team's near-term financial position while acknowledging the need for longer-term planning.
"I feel very good about the Packers' financial strength and condition in the medium term and the short term, certainly," said Policy. "But we are keeping a very close eye on some of these long-term trends, looking at how they impact us and our financial health in the long term. We do have to make sure that we're always in a position where we can continue to invest wisely in whatever it takes to field a championship-caliber team, whether that's player costs, football staff or facilities."





















