Saturday's game between Georgia and Alabama has the highest average price per ticket sold of any SEC game since 2015 beyond the SEC Championship, per data from Vivid Seats.
The average ticket sold is $461, compared to $412 for last season's key game between LSU and Alabama.
The ticket price also beats last year's SEC Championship between Georgia and LSU.
Alabama enters the game ranked No. 2 ahead of the Bulldogs at No. 3.