The National College Athletic Association (NCAA) will receive $7.3 billion from ESPN for the right to broadcast the seven games of the College Football Playoffs (CFP) between 2014 and 2026, and $11 billion from CBS and Turner Sports to broadcast “March Madness” over the next 14 years.
Most college athletes are “paid” with scholarships that cover only tuition, room, board, books and fees — although in 2015, the NCAA allowed Division I universities the option of increasing this to pay the full cost of attendance.
The NCAA has responded that fans don’t want college sports to go pro. As NCAA President Mark Emmert recently put it, “one of the biggest reasons fans like college sports is that they believe the athletes are really students who play for a love of the sport.”
In every survey to date, blacks are far more likely to support paying college athletes when compared to whites.
According to NCAA data from 2014, blacks constitute the majority of players in college football and basketball, the two sports that most people think of when they think of college athletics.
Negative racial views about blacks were the single most important predictor of white opposition to paying college athletes, according to statistical analysis from the Washington Post.
The more negatively a white respondent felt about blacks, the more they opposed paying college athletes.