At a press conference, the Arizona Cardinals announced an exclusive, multi-year agreement with University of Phoenix to become the team's naming rights partner. It is the first time a National Football League venue has been named after an educational institution. The University will invest an average of $7.7 million per year for 20 years in exchange for naming rights, signage and a variety of advertising, marketing and merchandising opportunities. The Pink Taco chain of restaurants reportedly made a bid for the naming rights, but were turned down by the organizaiton.

Cardinals coach Dennis Green announced in a statement Tuesday that Kurt Warner will start at quarterback Sunday against the Falcons in Atlanta. On Monday, ESPN reported that Green had planned to start rookie Matt Leinart. "Generally, talking about the starting lineup is not something we do," Green said in the statement. "However, given the speculation that was out there we want to make it clear. We're disappointed after last week, but we still expect to be a playoff football team and we fully expect Kurt Warner to be the quarterback that leads us. That has not changed."

Sources indicate that Matt Leinart will be named the starting quarterback of the Arizona Cardinals on Tuesday, replacing Kurt Warner. Dennis Green was non-commital during his Monday press conference.

Mike Holmgren prefers that new Seahawks players get weeks of preparation in his intricate offense. Normally, the mastermind of Seattle's myriad formations, pre-snap motions and poem-like play calls wouldn't consider playing a receiver who has had just three practices, especially one who hadn't practiced or played in eight months because of a contract holdout with another team. Normally. But until this week's preparations for Sunday's home opener against Arizona, Holmgren had never coached Deion Branch.