Yahoo's stream of Sunday's game between the Jacksonville Jaguars and Buffalo Bills had 15.2 million unique viewers.
"It's been a great opportunity to partner with the NFL and deliver a truly exceptional global live streaming experience for our users," said Adam Cahan, Yahoo's SVP of Product and Engineering, said in a release. "We're seeing a dramatic shift in the industry as audiences' primary video watching moves away from TV. We were thrilled to join the NFL in setting a new standard for sports programming for our users and advertisers."
Thirty-three percent of streams were from international users.
"We're a lot closer to the internet being a real, legitimate distribution platform for NFL games than we were one or two years ago," NFL executive vice president of media Brian Rolapp told The MMQB's Peter King.
"We're thrilled with the results of our initial step distributing an NFL game to a worldwide audience and with the work of our partner, Yahoo," said Hans Schroeder, Senior Vice President, Media Strategy, Business Development & Sales for the NFL. "We are incredibly excited by the fact that we took a game that would have been viewed by a relatively limited television audience in the United States and by distributing it digitally were able to attract a global audience of over 15 million viewers."
The NFL averages 17.6 million unique viewers for Thursday Night Football and 13.5 million for Monday Night Football.