A seat at an Alabama football game always has been a hot commodity, but the hiring of Nick Saban as head coach has ticket sales sizzling. The demand is so great, in fact, that university officials are talking about building an addition to the 92,138-seat Bryant-Denny Stadium. And the stadium was just expanded in 2006. Even a $15 price increase -- from $40 to $55 for a Southeastern Conference game -- isn't squelching Saban mania. "Last year, with the expansion of the stadium and all the excitement we had with that, this has probably doubled that," said Chris Besanceney, assistant athletic director for ticketing. "And we were sold out last year."