Travis Kelce had seven catches for 69 yards and a touchdown on Sunday against the Chicago Bears, but something entirely unrelated to football has boosted his popularity tremendously.

Taylor Swift took in the game as a guest of the Kansas City Chiefs tight end, sitting next to his mother in a suite at Arrowhead Stadium.

Since the singer's appearance, Kelce has seen a 400% increase in merchandise sales, a huge boost in social media reach and his jersey is now among the Top 5 most popular in the NFL.