Cooper Kupp is having a historical season with the Los Angeles Rams, but the wide receiver believes some context must be applied.

"We're in a new age of football here," Kupp said. "We're playing 17 games of football a year, and a lot of the stuff that happened before that, those records hold a different weight, being that they were played in those 16 games."

Kupp is on track to become just the fourth player in the Super Bowl era to earn the NFL's receiving triple crown as the leader in receptions, touchdown receptions and receiving yards.

With a league-high 1,829 receiving yards and 15 touchdowns on 138 catches, Kupp also will have the chance to set the single-season receptions and receiving yardage marks.

"What those guys did in 16 games, it wouldn't seem right to, I don't know, for those to be broken in 17 games," Kupp said. "It wouldn't hold the same weight to me as it does for guys that have done that in a 16-game season and the accomplishments those guys had and the seasons they put together. Those are incredible things, incredible accomplishments. You kind of have to separate the two."