Fanatics says Tom Brady has become their best-selling NFL player ever for the two-week period between the conference championship and Super Bowl.

Brady's merchandise sales -- which include jerseys, T-shirts and other items -- are also more than double what they were following his last conference championship appearance in 2018, and it took just three days after this year's conference title game for sales to hit what they did in the full two-week period in 2018, Fanatics said.

Brady's Tampa Bay Buccaneers jersey was Fanatics' No. 1-selling jersey across all sports from Aug. 1 to Nov. 1; the NFLPA lists him as second in sales for the entire 2020 season, behind Patrick Mahomes.