Uber has partnered with the NFL Players Association to provide transportation during the 2013 season.

Uber operates in 20 U.S. NFL team cities in addition to Honolulu.

Uber and the NFLPA will distribute personalized keychain cards containing ride credits to every active NFL player. The partnership will also provide players with new rider gift cards for friends and family to promote responsibility to those closest to them.

NFLPA Player Representative Zak DeOssie of the New York Giants said, “We wanted to partner with a company that could not only provide a service but also provide a technology and messaging platform that makes it easy to promote responsibility to our players and fans.”