The NFL will announce that, effective this weekend, even first-time offenders will face suspension for "devastating hits" and "head shots," according to Ray Anderson, the league's executive vice president of football operations. "We can't and won't tolerate what we saw Sunday," Anderson said. "We've got to get the message to players that these devastating hits and head shots will be met with a very necessary higher standard of accountability. We have to dispel the notion that you get one free pass in these egregious or flagrant shots."