The Western Athletic Conference has hired a public relations firm to help boost Boise State's profile in the media. ?This is not a lobbying effort,? commissioner Karl Benson stressed. ?We are not lobbying pollsters, we?re not doing anything direct to the coaches poll or to the Harris poll voters. We?re simply trying to maintain a message that brings attention to what Boise State has done over the course of the last six years. They certainly have established themselves as a credible, legitimate, bona fide top 10 team.?