Tampa Bay president Bryan Glazer admitted that fan discomfort played a role in the team's decision to fire coach Jon Gruden earlier this month. "Our fans are our stockholders. They're what we play for every week. They're the people in our stadium and who watch on TV," Glazer said during a recent interview. "This is what it's all about ? winning, and how they feel about the team. If they don't feel good at the team, something's wrong." Gruden was fired on Jan. 16, and replaced as head coach by Raheem Morris following a 9-7 season. "Not to speak for the fans, but I think you all know the sense that was out there. It was time for a change," Glazer added.