Former NFL executive and current CEO of FOX Sports David Hill believes that lengthening the season would dilute the league's product, according to Wall Street Journal. "I think it would dilute the product," Hill said. "One of the things [former NFL commissioner] Pete Rozelle got absolutely right was the less games you have the more important each one becomes. That is the power of the National Football League. The game should be on Sunday or Sunday night, and I don't even like putting them on Thursdays I'm speaking like traditional fan, but it's something that should be on Sunday and that is it."