EA will offer $600 to 11,000 college football players for their name, image, and likeness rights in the upcoming return of its college football video game, according to a report.

The players also will get a free copy of the game for their preferred platform.

EA plans "ambassador" offers to other players in the future. Possibly, those who both say "no thanks" in response to the $600 offer and who are deemed sufficiently important to ensure the game’s accuracy and authenticity.