Amazon and DirectTV have reached a deal to air Thursday Night Football at bars and restaurants this season.

This is Amazon's first year with the rights to Thursday Night Football. Establishments are used to showing the games via more traditional means.

The deal is in place for this Thursday’s preseason game between the San Francisco 49ers and Houston Texans.

With the rights to Sunday Ticket heading to a streamer for the 2023 season, DirectTV will likely be looking to make a deal with the winning bidder in order to continue delivering the product to their commercial clients.