The cover of the Madden NFL 23 video game will feature the late coach.

John Madden, who died Dec. 28, will be on the cover of all three editions of this year's game, which will be released in August. It's the first time in over two decades that Madden will be the focal point of the cover.

"We were thinking about this year's game and who was going to go on it; it almost became an obvious answer," Seann Graddy, the executive producer of Madden NFL, told ESPN.

"I say that because we really wanted to celebrate Coach in the product this year and what he's meant to us for the 30-plus years that we've been using his name in our game."