Richard Sherman has created a daily fantasy sports business.

Sherman announced Thursday that his new fantasy site, Daily Number, will be launching paid contests in 23 states. Sherman is the co-founder, along with CEO Tom McAuley, and will be the chief brand ambassador, appearing in an upcoming video ad campaign.

"Daily Number is a game-changer," Sherman said in a release announcing the launch. "I've been pitched numerous DFS opportunities, but nothing has even come close to comparing to Daily Number. I'm extremely excited to be a founding partner and look forward to playing an active role in helping the company grow during this very dynamic time in our industry."

Daily Number features a unique twist on traditional fantasy, with entrants creating seven-player rosters that attempt to eclipse a predetermined total amount of fantasy points, set by the site and known as the "daily number."