Tom Brady and Michael Strahan are launching a new sports media startup with filmmaker Gotham Chopra called The Religion of Sports. The venture is seeking $3 million in outside startup funding.

Chopra worked with Brady on the "Tom Vs. Time" series for Facebook.

Brady, Strahan and Chopra, alongside chief executive Ameeth Sankaran, a former investor with a family office out of Texas and longtime friend of Chopra’s, want to create a multi-platform storytelling business that functions like an old-school studio.

The crew first came together around five years ago when Brady met Chopra in Los Angeles.
“I think in our very first meeting, he shared with me the idea of Religion of Sports, and I was hooked immediately!,” Brady wrote in an email. “Over the next few years, Gotham and I continued the conversation and the friendship evolved very naturally from there.”