Richard Sherman could make upward of $5 million in endorsements.
"We have some new players who have come to the table who are starting the conversation," agent Jamie Fritz told CNN.
Fritz believes Sherman's comments after the Seattle Seahawks' win in the NFC Championship over the San Francisco 49ers has enhanced his image.
"I think that he's more likable," Fritz said. "People love this. The brand managers love this."
Sherman already earns more in his endorsements with Beats by Dre and Nike than his $550,000 salary with the Seahawks.
Sherman's rookie deal expires after the 2014 season and he will surely receive a significant raise as one of the best cover cornerbacks in the NFL.