The Jaguars are hoping to expand their regional fan base heading into the 2012 season. Macky Weaver, the team's senior vice president/sales and marketing, said Jacksonville took some steps in that direction the past two years, but he knows developing a more regional following won't happen overnight. "It's a process that takes time, but you need to start building," Weaver said. "We may look back and say this is when the Jaguars started becoming a regional franchise."