Victor Cruz has signed with IMG Worldwide to negotiate marketing and endorsement agreements. "They have a great reputation around the world," Cruz said of IMG. "They have represented some of the most iconic athletes across a myriad of sports, and I am honored to be among them." According to Carlos Flemming, Vice President of IMG Talent, who will oversee the global team that is responsible for supporting Cruz's off field business, what makes the Giants receiver such an attractive endorser is that "he is from greater New York [Paterson, New Jersey] and found the pinnacle of success in the NFL on his hometown team after being an undrafted free agent."