The Cowboys have reached an agreement with Marvel Entertainment to help bring the company's characters into the world of professional sports. Starting Wednesday, the Cowboys will offer apparel that feature Spider-Man and Captain America, among others. "We are constantly looking for new and innovative ways to energize our fans, and what better way than to combine our brand with some of the all-time great Super Heroes that everyone has grown up with," Jerry Jones Jr. said in a statement. Earlier this year, Marvel started offering NBA-themed apparel in conjunction the Los Angeles Lakers, New York Knicks and Boston Celtics.