The Buffalo Bills will feature a new look whenever the 2011 NFL season kicks off. The team unveiled new uniforms in an elaborate ceremony Friday night at Ralph Wilson Stadium, retaining the charging buffalo logo but going back to white helmets and royal blue uniform tops. "We listened to our fans," Bills CEO Russ Brandon told the team's official website. "We have done a lot of research (and) this is a long process to go through. We just wanted to get back to our storied tradition while we still highlight our brand."