The Buccaneers aren't interested, but the Falcons haven't completed shut the door on HBO's "Hard Knocks." "I truly believe that an organization has to be in the right spot to jump into something like 'Hard Knocks,'" Atlanta general manager Thomas Dimitroff said. "I think it sheds a lot of light on our league. This is a league of entertainment. There are some traditionalists that struggle with it, but they have to work against the grain a little bit and see that this is about entertainment. 'Hard Knocks' is a good show for the fan base." The Falcons turned down an offer to be on the show back in 2009 because it seemed like it would be a distraction. "It's such an individual thing," he said. "'Hard Knocks' could be right for some of the teams that are fairly entrenched. It could be right for some team that wants to kick off some more brand recognition."