The NFL is in the middle of a lockout, but the marketing of football hasn't stopped. For consumer products such as video games or trading cards, or in licensing of merchandise, not much is different even with a work stoppage. Player merchandise, including jerseys and other items, will still be available to fans thanks to long-standing agreements between the league, the NFLPA and their licensees. "We want NFL football to be depicted in an authentic way," NFL senior vice president of business affairs Gary Gertzog said. "Those companies have secured rights from the marketing affiliate of the players' association and from the league. The production is proceeding and those products will be delivered in preparation for the 2011 season."