The Cowboys have added reality show winner Jesse Holley to their 53-man roster. Dallas promoted Holley from the practice squad Friday. Holley won an invitation to the Cowboys' 2009 training camp on the only season of Michael Irvin's reality show "4th and Long". "This is the crescendo, I guess you can say," Holley said. "I've been blessed enough to get the opportunity to come here two years ago after the show. Every single day, I've been trying to prove my worth." Holley is expected to be active for Sunday's game against the Vikings and play a major role on special teams.