On Saturday night last week, players arrived in their rooms at the team hotel to find a T-shirt and a handwritten note from Titans' owner Bud Adams.
On the front of the shirt was "Just Believe.'' On the back was a picture of Cowboys Stadium, site of Super Bowl XLV.
"It was a nice touch,'' fullback Ahmard Hall said. "We definitely want to win one for Bud. He started this whole thing a long, long time ago. It would be great to do that for him this year. ? It's great to know we have an owner who believes in us.''
Players said Adams, who founded the franchise 51 years ago, has been more visible in recent years.
Owner Gives Titans T-Shirts With Super Bowl Goal