The Arena Football League is already looking to add teams in Philadelphia, Southern California, Denver and Pittsburgh. The AFL has been reborn under new leadership after folding last year. Commissioner Jerry Kurz said on a conference call Wednesday that the league has had serious negotiations to place teams in the above markets beginning with the 2011 season. The Philadelphia Soul won the last AFL title in 2008. "We are so excited to be talking to the Philadelphia market and we would love nothing more than for Jon Bon Jovi, Craig Spencer and Ron Jaworski to join our league," Kurz said. "Our ownership has already extended an offer to them to join us. "No one has done more for the brand of arena football than that collective group."