Jesse Holley was named the winner of "4th and Long" on Monday night, a reality television show organized by former Cowboys wide receiver Michael Irvin. Holley's prize is the 80th spot on the Cowboys' training-camp roster and a standard rookie contract. Irvin believes that Holley could turn into more than just a practice body. "There's a great opportunity for my guy, Jesse, to do some wonderful things," Irvin told The Associated Press. "I think the world of Jesse. I don't think he'll let us down. I would not be a bit surprised if you guys end up saying, 'Wow, look at what this guy has become.' "