Executives at some of the NFL's broadcast partners have complained to owners about how the league "lurches from crisis to crisis."

Over the past few years, the NFL has been viewed to poorly handle issues on domestic violence, player safety and player protests.

A recent Morning Consult poll revealed that the NFL's net favorability has dropped to 11 percent from a high of 56 percent in May. 

"There is no question the league is suffering negative effects from these protests," Jerry Jones said last week. "All times, I want to do the right thing by [NFL sponsors] and their customers. I have a great responsibility to the people who support us. ... We all get great benefits from having a lot of us watching our games. All of us do."