Carolina Panthers owner David Tepper has been fined $300,000 by the NFL for what the league called his "unacceptable conduct" during the team's 26-0 loss to the Jacksonville Jaguars on Sunday.

Tepper was caught on video throwing a drink in the direction of Jaguars fans from his open-air suite at Jacksonville's EverBank Stadium.

"All NFL personnel are expected to conduct themselves at all times in ways that respect our fans and favorably reflect on their team and the NFL," the league said in a statement.

Tepper in a statement said he is "passionate" about his team but regrets his behavior.