Richard Sherman told reporters Thursday that TV ratings are down because “this is entertainment, and they’re no longer allowing the players to entertain…to show any kind of personality, any kind of uniqueness, any individuality.”

Sherman said Roger Goodell “hasn’t done a great job, and it’s obvious,” and also teed off on NFL rules that make things harder on defenses.

“The league isn’t fun anymore,” he said.

Sherman also believes the NFL has a false commitment to player safety.

“That’s for public perception,” he said. “They don’t care about player safety. I’ve said that several times. But they do care about paying the quarterback $20 million and him missing a season

“They’re tired of $20 million quarterbacks sitting the bench or [being on] IR for the whole season, so they’re going to do whatever they can to protect their investments.”