The fire alarm at the New England Patriots' hotel went off for the second time this week.

Sheraton Wild Horse Pass public relations director Stephanie Sanstead confirmed that the fire alarm went off for two minutes Thursday morning, but she denied it went off in the players' wing.

"We apologize to our guests," said Sanstead, who also confirmed that it was the second incident of the week. "We are taking this matter very seriously. We are reviewing everything."

"I slept right through it," Rob Gronkowski said of the first alarm on Tuesday. "I slept great last night. I'm glad I didn't hear it."

Tom Brady said Thursday he slept through the second alarm as well.

"I must be sleeping through it," Brady said. "I slept great."