The NFL has decided to eliminate Roman numerals from Super Bowl 50 as they believed "L" wasn't pleasing to the eye.

"When we developed the Super Bowl XL logo, that was the first time we looked at the letter L," NFL VP of brand and creative Jaime Weston said. "Up until that point, we had only worked with X's, V's and I's. And, at that moment, that's when we started to wonder: What will happen when we get to 50?"

The NFL began using Roman numbers since Super Bowl V in 1971.

The San Francisco 49ers will host Super Bowl 50 in Santa Clara.

Both the national and regional logo feature the "50" in gold, serving to call attention to the game's golden anniversary as well as the game's location in the "Golden State."

The logos also feature the Lombardi Trophy, which has been part of the Super Bowl logo since 2010, when the league went to a more generic, standardized look. The regional logo includes Levi's Stadium as well as notable San Francisco landmarks, including the Golden Gate Bridge, Coit Tower and the Transamerica Pyramid.