McDonald's is recreating its legendary Michael Jordan/Larry Bird commercial from the early 1990s by having Colin Kaepernick and Joe Flacco compete in an improbable shoot-off for its Might Wings chicken.
"It's a fresh take on an idea our customers have loved, but in a sport they haven't seen us do it with," said Marlena Peleo-Lazar, chief creative officer at McDonald's USA.
"What made a good story the first time around was the magic between Jordan and Bird — the chemistry felt real," managing director of consulting firm Landor Associates Allen Adamson says. "This has the foundation to be a big idea, but it all depends on getting the details right."
The spot debuts on Monday night.