An eight-month Yahoo! Sports investigation has revealed that Heisman Trophy-winning running back Reggie Bush and his family appear to have accepted financial benefits worth more than $100,000 from marketing agents while Bush was playing at the University of Southern California. The benefits, which could lead to NCAA sanctions for USC and retroactively cost Bush his college eligibility and Heisman, were supplied by two groups attempting to woo Bush as a client. Current Bush marketing agent Mike Ornstein and one of Ornstein's employees were involved. So were Michael Michaels and Lloyd Lake, who attempted to launch an agency called New Era Sports & Entertainment, pursuing Bush as their first client.