Despite the lengthy NFL lockout, the Rams have enjoyed a season ticket renewal rate of 94 percent. According to St. Louis COO Kevin Demoff, that is the highest renewal rate for the team in a decade. The Rams already have sold 4,000 new season tickets, which doubles what they sold in new season tickets a year ago. "Some fans have wanted to wait for a resolution on the labor front, which is understandable," Demoff said. "But from what we can tell, everyone is excited to jump on board once football is back."