Super Bowl XL was the third covered by the NFL Network, which may be around for at least 40 more. "It's a young company, and I got in at the ground level," said former Steelers cornerback Rod Woodson, one of the ex-players teamed regularly with host Rich Eisen on the network's signature program, "NFL Total Access." "We're getting more programming, and when you have 32 billionaires backing you (the NFL's 32 owners), it's not a bad deal." NFL Network has evolved into much more than an outlet for NFL Films re-runs. "Total Access" and "Game of the Week," complete with its unavailable-everywhere-else audio from the sidelines, are becoming must-see TV for fans, coaches, general managers and agents. "The times people say they love me on 'SportsCenter' have dwindled considerably," said Eisen, who used to anchor at ESPN. "And when people tell me their 7- or 8-year old son is addicted to the show, that's when I know we've hit it."