Scott Fujita was dropped by Nike due to how he covers his cleats with tape, concealing their Swoosh logo. He shared the experience in his Super Bowl diary. 'Not getting a Nike schwag bag in my hotel room. All the guys who are endorsed by Nike got sweet Super Bowl schwag, with about $5000 worth of merch, including some products from their ACG line, which I love for hiking and for outdoor use. I was endorsed by Nike for seven years, but they voided my contract (after several warnings) for "spatting" my cleats on game-days. Some of us spat, or put tape around our cleats, to keep them tight. Nike, apparently, doesn't like that their precious Swoosh gets covered up. Oh well. Wouldn't be that big of a deal if it weren't for every teammate rubbing it in my face, parading around in all their cool new gear.'