Barack Obama is running ads within several sports video games, including Madden football. The Obama campaign has purchased space in the popular Xbox 360 game "Madden NFL 09" and nine other titles by video game maker Electronic Arts said Holly Rockwood, the company's director of corporate communications. Only gamers playing online in 10 states can see the ads, which appear as stadium signage or billboards, Rockwood said. All 10 states are swing states: Colorado, Florida, Iowa, Indiana, Montana, North Carolina, New Mexico, Nevada, Ohio, and Wisconsin.