Jerry Jones believes he could get $10 billion for the Dallas Cowboys if he decided to sell the franchise.

Jones said, however, that he would not entertain such an offer, insisting that he "will never sell the Cowboys" as long as he remains owner.

The Denver Broncos are currently for sale and there are reports the franchise could go for a record $5 billion.

"Let me make this very clear," Jones told Peter King. "I'll say it definitively. I will never do it. I will never sell the Cowboys. Ever."