The Dallas Cowboys have become the first NFL team to add a digital currency platform as a sponsor, agreeing to a long-term deal with Blockchain.com.

Fans will not yet be allowed to use cryptocurrency at AT&T Stadium, but they will have the opportunity to earn exclusive fan experiences that include trips to away games and events hosted by players.

Blockchain.com says it has more than 80 million customers in more than 200 countries and has had more than $1.2 trillion in transactions. Its most recent valuation was $14 billion.