With an extra week added to the 2021 regular season, Super Bowl LVI will land in the middle Sunday of the Winter Olympics, in Beijing.

NBC will be televising both the Super Bowl and Olympics, meaning the network will carve out a large chunk of that middle Sunday, February 13, for Super Bowl LVI in Los Angeles.

"We have been in constant communication with our partners about this change, and we’re excited for the unprecedented opportunity of presenting the American audience with the two biggest events in media simultaneously," NBC said through a spokesperson.

"We will promote the Super Bowl during the first week of the Winter Olympics, and we’ll promote the second week of the Winter Olympics during the Super Bowl. It’s a win for us, our partners, advertisers, and certainly viewers."