The Arizona Cardinals used some celebrities to help land J.J. Watt.
Steve Keim recruited comedian Frank Caliendo and country music singer Blake Shelton to help recruit Watt.
"We made the first offer after a few days," Keim said on The Rich Eisen Show. "Again, really when you look at J.J.'s history, the guy's never been recruited. A walk-on at Central Michigan. The path that he's taken I think it was probably fairly exciting for him to have a number of teams recruit him. I certainly pulled out all the stops. Guys like our friend Frank Caliendo and [DeAndre Hopkins] and even your new jingle Blake Shelton."
Watt agreed to a two-year, $31 million deal with the Cardinals.