The NFL is preparing to sell camera-visible signage to local sponsors during the 2020 season to help offset COVID-19 revenue losses.

The first six to eight rows of seating in every stadium, including on-field suites, will be off limits to fans this season to protect players and staff from COVID-19.

Those seats will be covered by tarps to feature ads.

Unlike in MLB or NHL, the value of that on-camera signage in the NFL is high due to its extreme scarcity.