The NFL believes approximately two percent of the population in Great Britain is watching their league each week.

The per-minute audience for the Red Zone channel in Britain has doubled since last year from an average of 70,000 viewers to 140,000. The approximately number for cumulative audience per week is 1.4 million.

The NFL has made a concerted effort to improve their presence in Britain over the past several seasons with both marketing and games played in London.