Jerry Jones wouldn't sell the Dallas Cowboys for any price, but if he had to sell, he says he wouldn't take less than $10 billion for the franchise.
Forbes values the Cowboys at $5 billion.
"If I had to sell the team tomorrow I wouldn’t accept anything less than $10 billion. But, I don’t want to imply that I would take $10 billion for them. The Cowboys are just not for sale. They’re a long-term asset and my immediate family -- which has been a part of making them what they are today-- they’ll own the Cowboys long after I’m gone.
"I don’t say $10 billion just to say a ridiculous number. I just think you really have to go on what people would pay. I don’t want to say at least $10 billion but I certainly think you can justify a $10 billion value, but economically I’d rather have the Cowboys than the $10 billion."