Nike is featuring Colin Kaepernick in their new "Just Do It" campaign to commemorate the 30th anniversary of the phrase.

Other athletes in the "Just Do It" campaign include Odell Beckham Jr., Shaquem Griffin, Lacey Baker, Serena Williams and LeBron James.

Nike signed Kaepernick in 2011 and kept him on its endorsement roster over the years, but has not used him in the past two years.

Kaepernick shared the ad on social media Monday afternoon, features the message: "Believe in something. Even if it means sacrificing everything."

Kaepernick's protests of racial injustice launched a movement across the NFL and has transcended the game.